"Baltimore's 'Don't Die' heroin campaign was created to 'knock people over the head" (BBJ)

Thursday Jul 16th, 2015

Direct. Bold. Punch-you-in-the-face. However you want to describe it, Baltimore City Health Department's new anti-overdose campaign, with its cautionary yellow and black color scheme and DontDie.org website, is certainly different that anything the city has done before.

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